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PAVE Global Launches Student Design Challenge with OPTO International and Fred Meyer

PAVE Global is pleased to announce the official launch of the PAVE Global x Fred Meyer Student Design Challenge proudly sponsored by OPTO International

This Student Design Challenge will bring together top student design talent, an industry-leading fixture manufacturer, and a retailer for a truly unique opportunity. The best concept will be selected and brought to life by OPTO International to be displayed prominently within the PAVE booth at Shop! MarketPlace in Cincinnati, Ohio, this April. The student designer(s) behind the winning project will be attending the event to present their work in person.

Visitors of the PAVE booth can expect to be met with innovation, imagination, and sheer talent from this year's student designers. Shop! MarketPlace will be held at the Duke Energy Center in Cincinnati, Ohio, from April 9th through the 11th. Additionally, attendees of Shop! MarketPlace are invited to join us on April 10th at 5 Iron Golf for the 2nd Annual PAVE Social @ Shop! MarketPlace.

To learn more about the PAVE x Fred Meyer Student Design Challenge sponsored by OPTO International, please visit


About OPTO International

OPTO is a leading designer and manufacturer of retail fixtures in both domestic and international markets. We believe in relentless communication, we have a passion for growth and are obsessively focused on helping our clients be successful. We apply a creative thought process to our customer proposals, product development, and internal operations. The excitement, innovation, and passion from our team members allows us to curate the best solutions for any retail environment.

Learn more at

About Fred Meyer

Fred Meyer is an American chain of hypermarket superstores operating in the northwest U.S., within the states of Oregon, Washington, Idaho, and Alaska. The company was acquired by Kroger in 1998, though the stores are still branded Fred Meyer. The chain was one of the first in the United States to promote one-stop shopping, eventually combining a complete grocery supermarket with a drugstore, bank, clothing, jewelry, home decor, home improvement, garden, electronics, restaurant, shoes, sporting goods, and toys.

Learn more at

About Shop! Marketplace

Shop! MarketPlace is the must-attend trade event for retail industry professionals creating the in-store experiences consumers want today.

It’s where you can experiment, get hands-on with store concepts, talk with fellow retail experience creators, and engage with award-winning designers and retail thought leaders.

Come to Shop! MarketPlace, where the brands you know share their knowledge in deep-dive presentations, hands-on workshops, and powerful Smart! Talks and keynotes. Then take it to the show floor to discover ways to put your new ideas to work.

About PAVE Global

Founded in 1992 as The Planning and Visual Education Partnership, PAVE Global is a 501(c)(3) charitable foundation, with all proceeds benefitting PAVE’s educational programs. The organization enables young talent to build successful careers designing and creating consumer environments. Our vision is to cultivate relationships with students, educators, and the design industry through financial assistance, top-industry thinking, inspiration, and mentorship.

For more information, please visit

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