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Appalachian State University Senior Emmy Saltzman Announced as Recipient of the 2025 Bish Creative POP Scholarship + Experience

An announcement graphic for the Bish Creative Point of Purchase Scholarship + Experience. On the left is a portrait of Emilia “Emmy” Saltzman smiling. On the right is the Bish Creative logo with the text “Point of Purchase Scholarship + Experience,” followed by “Emmy Saltzman, Appalachian State University, Interior Design, Class of 2026,” and “2025 Recipient.” The PAVE Global Scholarship Program logo appears at the bottom.

PAVE Global, in partnership with Bish Creative, proudly announces Emilia “Emmy” Saltzman, a Senior majoring in Interior Design at Appalachian State University, as the recipient of the 2025 Bish Creative Point-of-Purchase (POP) Scholarship + Experience.


This annual program recognizes one outstanding design student who demonstrates a strong, design-forward approach to point-of-purchase and in-store experience design. The recipient receives a $6,000 scholarship, a five-day immersive mentorship experience at Bish Creative in Chicago, and an invitation to attend the 2025 PAVE Gala in New York City as Bish Creative’s guest.


“As a longtime admirer of the Appalachian State Design program, it is with great honor that we award Emilia 'Emmy' Saltzman the 2025 Bish Creative POP Scholarship + Experience. Emmy’s work sets the tone for the future of store design, with point-of-purchase displays that will resonate with today’s consumer. We are excited to share our experience with her and allow her the opportunity to be a part of our team. Congratulations, Emmy, we look forward to providing the best design experience for tomorrow’s future leaders,” said Jerry Fox, President and CEO, Bish Creative

Excerpts from the portfolio of Emmy Saltzman


Saltzman’s portfolio reflects a clear interest in how branded environments shape user interaction. Through projects exploring custom fixtures, sensory-driven retail storytelling, and the integration of materiality and lighting to support brand identity, her work demonstrates a thoughtful understanding of how physical form, visual communication, and user experience converge in retail settings. Her academic work spans commercial, residential, healthcare, and retail design, providing her experience across a range of design disciplines.


Saltzman’s submission emphasized her interest in merging spatial design, graphic storytelling, and product-driven interaction, an approach that aligns with Bish Creative’s commitment to delivering innovative, high-impact retail displays for global brands.


Excerpts from the portfolio of Emmy Saltzman


The PAVE Global Scholarship Program, now in its fifteenth year, provides financial assistance and professional development opportunities to students pursuing careers in the design and creation of consumer environments. Through partnerships with leading industry firms and partners such as Bish Creative, PAVE helps reduce barriers to education and foster professional growth opportunities for emerging designers.


For more information on the Bish Creative POP Scholarship + Experience, visit paveglobal.org/bish.


About Bish Creative www.bishcreative.com 

For over 70 years, Bish Creative has been the leader in the design, development, creation, and innovation of award-winning merchandising and retail marketing programs, from individual displays to complete store-within-a-store and everything in between.


About PAVE Global www.paveglobal.org 

Founded in 1992 as The Planning and Visual Education Partnership, PAVE Global is a 501(c)(3) charitable foundation, with all proceeds benefitting PAVE's educational programs. The organization enables young talent to build successful careers designing and creating consumer environments. Our vision is to cultivate relationships with students, educators, and the design industry through financial assistance, top-industry thinking, inspiration, and mentorship.

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