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Winners of the PAVE + VMSD Window Awards, presented by Travelstead Revealed

Honoring standout holiday window design across New York City and North America


PAVE Global, VMSD, and Travelstead are pleased to announce the winners and runners-up of the 2025 PAVE + VMSD Window Awards, honoring the creativity and craftsmanship behind this season’s most memorable holiday windows.


The annual awards recognize excellence in holiday window and display design, celebrating projects that capture the spirit of the season while demonstrating originality, storytelling, and technical execution. Entries were reviewed by a panel of industry professionals and evaluated on Originality and Creativity, Spirit of the Season, and Professionalism and Execution.


New for 2025, the PAVE + VMSD Window Awards expanded to include a North America category, recognizing exceptional holiday window design beyond New York City and reflecting the growing reach of the program.


While the New York City category winners were revealed live during the PAVE Gala in December, this announcement marks the first full public recognition of all winners and runners-up, including honorees from the inaugural North America category.

2025 PAVE + VMSD Window Awards Honorees


North America Category

  • Winner: Macy’s

  • Runner-Up: Bergdorf Goodman


Macy’s Broadway Windows brought the holiday campaign “The Most Wonderful Stories Start Here” to life through vignettes celebrating Macy’s role in holiday traditions. The displays highlighted key moments in the brand’s history, from the arrival of Santa Claus and early window displays to the Macy’s Thanksgiving Day Parade, Miracle on 34th Street, and a festive Holiday Sing-A-Long — blending nostalgia with large-scale storytelling.


Macy's Holiday Windows 2025

New York City — Department Store Category

  • Winner: Bergdorf Goodman

  • Runner-Up: Saks Fifth Avenue


Bergdorf Goodman’s holiday theme, “The BG Soirée,” transformed Fifth Avenue into a series of imaginative party scenes, including a mad-hatter’s gathering, a paper-crafted costume party, a rhinestone-studded birthday celebration, a holiday lights fête, and a New Year’s Eve tango soirée.


Bergdorf Goodman's Holiday Windows 2025


Saks Fifth Avenue, the department store runner-up, reimagined iconic New York holiday scenes through animated vignettes, from a light-wrapped taxi racing home to a larger-than-life bakery oven and a dreamlike winter night in Central Park. The “Holiday, Your Way” campaign extended the story inside the Fashion Galleries.


Saks Fifth Avenue's Holiday Windows 2025

New York City — Specialty Store Category

  • Winner: House of Dior

  • Runner-Up: LEGO Store Rockefeller Center


House of Dior’s New York flagship unveiled an elegant gingerbread-themed holiday display, blending couture refinement with playful charm and reflecting the brand’s signature craftsmanship.


House of Dior's Holiday Windows 2025


The LEGO Store at Rockefeller Center, runner-up in the specialty category, transformed its windows into five immersive worlds celebrating creativity and play. Custom LEGO-inspired characters, sculpted figures, and fully built environments culminated in a festive, high-energy finale that delighted visitors of all ages.


The LEGO Store's Holiday Windows 2025

Each holiday display demonstrated exceptional attention to detail, imaginative concepts, and technical precision, transforming storefronts into seasonal destinations and reinforcing the role of visual merchandising in shaping meaningful retail experiences.


“The PAVE + VMSD Window Awards shine a spotlight on the teams whose work brings creativity and joy to our cities each holiday season,” said Dash Nagel, Executive Director of PAVE Global. “With the introduction of the North America category, we’re excited to expand that recognition and celebrate excellence on a broader stage.”

Judging Panel


The 2025 PAVE + VMSD Window Awards, presented by Travelstead were evaluated by a distinguished panel of industry professionals representing visual merchandising, retail design, and creative leadership. PAVE Global extends its sincere thanks to the following judges for their time, expertise, and thoughtful review:


  • Anatoliy Korolenko, Nespresso

  • Carly Hagedon, VMSD Magazine

  • Dennison Lalla, Gilson Graphics

  • Kelly Ramsey, Silvestri California

  • Nick Travelstead, Travelstead

  • Olivia Taylor, VMSD Magazine

About the PAVE + VMSD Window Awards


The PAVE + VMSD Window Awards, presented by Travelstead, recognize excellence in holiday window and display design across department store and specialty retail categories.


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