top of page

Sheridan College Student Jenny Bae Huggon Awarded 2026 euro a go go Retail Design Experience Award

A graphic announcing the 2026 euro a go go Retail Design Experience Award recipient. On the left, a black-and-white photo of Jenny Huggon seated and smiling. On the right, text reads “Retail Design Experience 2026 Award” with the euro a go go and PAVE Global logos above her name. Below, it states “Jenny Huggon, Sheridan College, Interior Design · Class of 2026” and “2026 Recipient.” The background features a modern architectural installation framed by a blue and purple evening sky.

PAVE Global, in collaboration with euro a go go, is pleased to announce Jenny Bae Huggon, a fourth-year Interior Design student at Sheridan College, as the recipient of the euro a go go Retail Design Experience Award 2026.


Jenny was selected for her thoughtful and research-driven response to the theme Tech-Light, Human Heavy: Rethinking Retail in the Age of Digital Fatigue. Drawing on neuroaesthetics, she explores how materiality, atmosphere, and sensory engagement shape emotional experience, writing that good design does not just look good, it feels good, biologically.


Two large, colorful statues with intricate designs are displayed in a modern retail space. Text discusses redefining retail with art.
Excerpt from the Submission of Jenny Bae Huggon

Her bonus activity and portfolio further demonstrated her ability to translate research into experiential, human-centered design. Her modular pop-up concept, Thistle and Blooms, uses light, scent, tactility, and narrative movement to guide visitors through an immersive sequence inspired by the life cycle of a flower, offering a sensory-rich alternative to digitally driven retail.


Pop-up floral retail space concept with text about design philosophy. Image of people in a modern garden, surrounded by plants. Greenery cascades from ceiling.
Excerpt from the Submission of Jenny Bae Huggo

Her accompanying portfolio, including a conceptual boutique for Dior, showcased refined material storytelling, spatial sophistication, and strong visual communication across drawings, sections, and rendered views. Judges consistently cited her work as demonstrating professional-level craft and presentation.


Excerpts from the Submission of Jenny Bae Huggon

“This experience is more than just a trip to EuroShop. It is a gateway to global perspectives, mentorship, and inspiration for the next generation of design leaders,” said Deborah Toffoli, Managing Director of euro a go go.

PAVE Global extends its sincere appreciation to euro a go go for their partnership and to the distinguished panel of judges who volunteered their time and expertise to review this year’s submissions. Together, they recognized Jenny’s work for its clarity, depth, and inventive approach to the theme.


  • James Farnell (Little Diversified) commended her essay as well-crafted, noting her strong connection between sensory experience, tactility, and human interaction.

  • Ana Borrallo (Borrallo Interiors) described her submission as demonstrating exceptional insight and originality, with a presentation that was thoughtful, clear, and beautifully executed.

  • Winnie Leung (Indigo) praised the work as exceptionally creative and innovative, highlighting its professional-level execution.

  • Scott Hill (Albertsons Companies) noted the immersive quality of her bonus activity and the polish of her overall presentation.

  • Mardi Najafi (SDI Design) recognized her clear alignment with the theme and thoughtful creative approach.

  • Marie-Pierre Bosse Gendron (Groupe Dynamite) acknowledged the promise and strength reflected throughout her submission.


As the 2026 honoree, Jenny will join the euro a go go programme at EuroShop 2026 in Düsseldorf, Germany, where she will participate in curated retail tours, cultural experiences, networking events, and mentorship opportunities with senior industry leaders. She will also be recognized next week at the 2025 PAVE Gala in New York City.


About euro a go go

Since 2008, euro a go go has curated unforgettable experiences for retailers, brand owners, architects, and designers attending EuroShop.


Our 5-day programme blends insider access to EuroShop to explore cutting-edge innovations and trends in store design, technology, lighting, shopfitting, visual merchandising, and more, together with curated retail tours, cultural experiences, and unmatched networking opportunities.


It is a dynamic fusion of retail, design, and culture, crafted to inspire ideas and build lasting connections.


 

About PAVE Global

Founded in 1992, PAVE Global is a 501(c)(3) charitable foundation dedicated to mentoring, inspiring, and connecting students, educators, and professionals in the design of consumer environments. Through scholarships, awards, mentorship programs, and real-world experiences, PAVE helps emerging talent build successful careers in retail design, architecture, and related fields.

 

Learn more at www.paveglobal.org.

bottom of page