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PAVE Global and euro a go go Launch go go NEXT Emerging Retail Design Challenge


New international student challenge invites emerging designers to reimagine the future of retail fixtures


PAVE Global, in collaboration with euro a go go, The Bicester Collection, and JPMA Global Inc., is pleased to announce the launch of the go go NEXT Emerging Retail Design Challenge, a new international competition inviting students to explore the future of retail fixture design.


“We wanted to create a challenge that gives emerging designers a genuine opportunity to think like the professionals who design the retail environments and fixtures that bring brands to life,” said Deborah Toffoli, Managing Director, euro a go go. “go go NEXT is about connecting creative thinking with the realities of retail; how products are presented, how customers interact with a space, and how a great idea can ultimately be made, shipped, assembled and adapted.”

Open to undergraduate and graduate students worldwide, the challenge asks participants to develop an original lifestyle brand and create a modular retail fixture system that can adapt between a shop-in-shop and temporary pop-up environment.


One student will receive the go go NEXT Emerging Retail Design Award, including a $5,000 USD cash prize provided by JPMA Global Inc., travel support to New York City, an invitation to the go go party NYC on December 9, and recognition at the PAVE Global Gala on December 10, 2026.


Students must pre-register to access the official design brief and submission materials. Completed projects are due Monday, November 2, 2026, before 11:59 PM Eastern/8:59 PM Pacific.


For full eligibility requirements, submission details, and registration information, visit www.paveglobal.org/go-go.

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Questions may be directed to info@paveglobal.org.

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